Legal
Privacy Policy
Wild Root Lab (“we,” “us,” or “our”) operates wildrootlab.com and sells dietary supplements online. This Privacy Policy explains what information we collect, how we use it, and your choices.
1. Who we are
Business name: Wild Root Lab
Website: https://wildrootlab.com
Support email: support@wildrootlab.com
2. Information we collect
We may collect:
- Order information — name, email, shipping address, phone (if provided), and order details needed to fulfill purchases.
- Payment information — processed by our third-party payment processor. We do not store full credit card numbers on our servers.
- Support communications — messages you send to support@wildrootlab.com.
- Technical data — IP address, browser type, device information, and basic analytics (pages viewed, referral source) if analytics tools are enabled.
3. How we use information
- Process and fulfill orders, including shipping and order confirmations
- Provide customer support, refunds, and account-related help
- Prevent fraud and secure our services
- Improve our website and product offering
- Comply with legal obligations and respond to lawful requests
4. How we share information
We do not sell your personal information. We may share data with:
- Payment processors to complete transactions
- Shipping and fulfillment partners to deliver orders
- Service providers (email, hosting, analytics) under appropriate agreements
- Authorities when required by law or to protect rights and safety
5. Cookies and analytics
Our site may use essential cookies for basic functionality and analytics to understand traffic and product interest.
We use Google Analytics 4 (GA4) measurement ID G-7TTXS4ZSYL via Google Tag (gtag.js). GA4 may collect device/browser information, approximate location, pages viewed, and events such as product views, add-to-cart, and contact form submissions. IP anonymization is enabled where configured. Google’s use of data is described in Google’s privacy documentation. You can control cookies through your browser settings and, where available, Google’s opt-out tools.
6. Data retention
We retain order and support records as needed for accounting, fraud prevention, warranty/refund administration, and legal compliance, then delete or anonymize when no longer required.
7. Security
We use reasonable administrative and technical safeguards. No method of transmission over the Internet is 100% secure. Payment card data is handled by PCI-compliant processors.
8. Your rights
Depending on your location, you may have rights to access, correct, delete, or export your personal information, or to object to certain processing. To make a request, email support@wildrootlab.com with the subject “Privacy request”.
9. Children’s privacy
Our products and website are intended for adults 18+. We do not knowingly collect personal information from children under 13.
10. International visitors
We primarily serve customers in the United States. If you access the site from elsewhere, your information may be processed in the United States.
11. Changes
We may update this policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the site after changes means you accept the updated policy.
12. Contact
Questions about this Privacy Policy:
support@wildrootlab.com